Retail, Scent Marketing
The Fashion retailers have now perfected their techniques of in-store experience to stimulate the eyes and ears with visual displays, music, set design and elegant furnishings, which represent the personality of the brand. Today, they are increasing their focus on smell and consequently on the arts related to the signature scent and scent marketing.
Through the scent inside the store, it is possible to increase the customer's stay, let him experience the emotions and the identity linked to the brand; but above all, it is possible to create a close bond with the customer, even when the doors of the shop are closed.
Scent Company creates specific fragrances for retail stores and offers custom olfactory logos and the diffusion of the fragrances through mobile and fixed systems and systems designed to be installed inside the air-conditioning systems that interface directly to the air handling unit. The fragrance diffusers have an Italian taste and are designed to meet all space requirements and installation.
Final customer often asks to buy the fragrance he has experienced in-store. The olfactory memory of the experience in-store can be enclosed in personalized scented furnishings and accessories with the olfactory logo, such as rattan stick, spray diffusers, candles and cosmetics.
Some of our Customers:
Christian Dior, Gucci, Loro Piana, Excelsior, Dolce&Gabbana, Palwer, Ferrari Store, Lui-Jo, Gruppo Coin.
, Scent Marketing